By Steve Mazzucchi
Details are still emerging, but at least one more affordable, smaller-displacement bike is joining the brand’s lineup.
It’s no secret that America’s most legendary motorcycle manufacturer has been hitting the skids lately.
Over the past couple months, flagging sales, LiveWire struggles, and boardroom drama have seemingly made more headlines than, you know, actual bikes.
Harley-Davidson x 440 macro
However, as the demand for more approachable motorcycles seems to be skyrocketing, the latest news from the brand has me feeling stoked about its future.
On a conference call with financial analysts, CEO Jochen Zeitz said a new bike with an MSRP under $6,000 will be unveiled later this year and available for purchase in 2026.
Considering the smallest and most affordable motorcycle the brand currently offers is the 975cc, $9,999 Nightster, that’s cause for celebration, as far as I’m concerned.
Could Harley’s upcoming sub-$6,000 bike look something like the X 440? It wouldn’t shock me. Credit: Harley-Davidson
Concrete details
Beyond the price tag, Zeitz referred to the new model as the Sprint and said it will be presented to dealers this fall.
Harley is also set to launch a more approachable cruiser next year. Rumor has it the bike will be called the Eagle and feature classic styling at an affordable price point.
The X 440’s style and approachability appears to be what Harley will aim for with the Sprint. Credit: Harley-Davidson
MORE TO COME ON THIS STORY at a later date as news develop.
