By Buell Motorcycle and Mercedes Streeter
Grand Rapids, MI – Buell Motorcycle Co. announced that orders for the eagerly anticipated Buell Super Cruiser will officially open on September 12, 2024, to pre-order customers at a special introductory price of $23,900. After November 12, 2024, the order banks will be available to the general public at the base MSRP of $25,900. The Buell Super Cruiser, targeted to start production fall of 2025, is expected to redefine the cruiser market with its cutting-edge design and superior performance.
Initially, orders will be available exclusively to customers who placed pre-orders over the past 18 months. These early supporters will have until November 12, 2024, to place a $1,000 deposit to secure their build and lock in the special introductory price of $23,900 ($22,900 due after deposit, plus any applicable taxes and delivery). After November 12, 2024, the order banks will be available to the general public at the base MSRP of $25,900.
“We are grateful for our pre-order customers. They’ve given us feedback and we are listening. We also want to give them the first opportunity to order and at a special price,” said Bill Melvin, CEO of Buell Motorcycle Co. “And in the next couple weeks we will be announcing some amazing progress in our goal to create American jobs and move some major supply chain items back to America to support American jobs and manufacturing.”
The Buell Super Cruiser, unveiled as a concept in 2023, has garnered global anticipation. With its exceptional performance and sexy styling, it is set to be a standout in the cruiser segment.
To place an order, pre-order customers will receive an exclusive email containing information and a link to where they can place their order deposit starting on September 12th. The email communication will be sent out over the course of 1-2 weeks, in sequential order to customers that have placed a pre-order deposit. After November 12, 2024, orders will open to the general public.
Buell is asking a pretty penny for these things, and we’ll get to that in a bit. But let’s see what you’d get. Buell tapped famous designer Roland Sands of Roland Sands Design for the Super Cruiser, and his mission was to incorporate as many existing Buell components as possible into something shaped like a cruiser. Sands sounds like a solid choice here. He had a history of racing bikes before getting into crafting award-winning designs, which fits well into the Buell Motorcycle canon.
Of course, having Sands rob the company’s existing parts bin saves the reborn Buell a bunch of development cash. But it also results in an oddball of a bike, unlike purpose-built muscle cruisers like the Triumph Rocket 3. Its engine is the Buell 1190cc V-twin, an engine that was originally an evolution of the 72-degree Rotax Helicon V-twin and powers the company’s sportbikes. The Super Cruiser also employs the Buell 1190 platform’s existing 17-inch wheels, structural swingarm, adjustable fork, and signature perimeter brakes.
Now, if you’re seeing some Harley in this Sands design, that’s not a coincidence. Sands says his inspiration for the Super Cruiser design was the Harley-Davidson FXR, a bike known its good handling thanks to none other than Erik Buell. The Super Cruiser is supposed to be a club-style motorcycle, which means a small and sleek headlight shroud and blacked out everything. It’s lean, mean, and looks menacing just sitting still.
Unfortunately, Buell is still pretty quiet about the Super Cruiser’s final spec sheet. The company says the engine is tuned to 175 HP and 101 lb-ft of torque. Cycle World got to test a prototype and reports that this engine has power all over the rev range, but really wakes up past 5,000 RPM and it sounds like you’re riding a steel thoroughbred above 8,000 RPM. This engine makes 185 HP in Buell’s sportbikes and redlines at 11,500 RPM in the same applications. Cycle World also notes that this thing makes so much power that you’re racing on to triple digit speeds while you’re still in just third gear. In other words, this bike lives up to its name in first impressions.
On paper, the Buell Super Cruiser is shaping up to be one of the fastest cruisers ever put into mass production. However, it won’t be the most powerful. The 2024 Triumph Rocket 3 Storm makes an impressive 180 HP and 166 lb-ft of torque, which leaves the Buell in the dust with its twist.
About Buell Motorcycle Co.: Buell Motorcycle Co. is an American manufacturer of high-performance motorcycles assembled by hand in Grand Rapids, Michigan. Known for their high-performance V-Twin engine with groundbreaking designs, Buell delivers excitement and incredible rides at every turn. For future Buell updates, follow our news page on our website and our social media pages.
Website: www.BuellMotorcycle.com
