During H-D 21, the company’s first virtual launch experience, Harley-Davidson announced the new 2021 motorcycles, parts and accessories, riding gear, and apparel.
Throughout Harley-Davidson’s 118-year history, the brand has never before brought the entire world together to experience the debut of all-new Harley-Davidson® motorcycles. On Jan.19th, 2021, that all changed with a single virtual event. During H-D 21, the company’s first virtual launch experience, Harley-Davidson announced new 2021 motorcycles, parts and accessories, riding gear, and apparel. And let me tell you… the video was fantastic! Those who participated heard from Harley-Davidson leadership reps, product experts, and passionate enthusiasts who are leading and shaping the industry on all that’s coming to Harley-Davidson®’s dealerships in 2021. To view the video click or copy and paste the link below:
New Approach to Product Launched the global virtual launch as part of the company’s streamlined and overhauled approach to bringing products to market for customers. Earlier this year, Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30 percent, shifting its new model year debut to align with the start of the riding season and amped-up marketing efforts to drive desirability and maximize impact in the market. A detailed article is featured in the #54 issue of WheelsOfGrace magazine. “We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America™,” said VP Marketing Theo Keetell. “We look forward to sharing this moment with our customers and dealers from around the world.”
Adventurer Jason Momoa Shared his Passion
American actor, producer, and motorcycle enthusiast Jason Momoa played a key role in the Jan. 19th event. Forever seeking new adventures, Momoa shared his thoughts on how Harley-Davidson’s upcoming Pan America motorcycle has expanded his passion for Harley-Davidson and created new opportunities to explore endless horizons beyond paved roads. “Harley-Davidson has unlocked opportunities for me to find adventure with amazing people, awe-inspiring places, and expand my inspiration seen in the United We Will Ride content series,” said Momoa. “I was excited to collaborate with Harley-Davidson for a first look and chance to ride the Pan America 1250 motorcycle. It’s the perfect vehicle that combines my love of the outdoors, the unknown, and Harley-Davidson. People are going to be completely stoked about this bike that Harley-Davidson has created.” Furthermore, Harley-Davidson’s CEO Jochen Zeitz shared about his recent experience riding the Pan America in Kenya, Africa. Harley-Davidson Pan America Global Reveal will happen on Feb. 22nd, 2021. Stay informed at www.H-D.com/PanAmerica