HARLEY-DAVIDSON: Not just an American passion!

May 1, 2018 at 10:52 pm  •  Posted in For the Love of the Ride by

Over 20,000 riders headed to St Tropez, France

for Harley-Davidson’s Euro Festival

Over 20,000 Harley-Davidson riders and enthusiasts attended the weekend event in Port Grimaud, Golfe de St Tropez, France. The Pretenders headlined an exciting three-night live music bill. The whole Harley-Davidson range of motorcycles was on display and available for test rides – including the new at the time Street Rod 750. Europe’s best builders went head-to-head with their machines in the Custom Bike Show. The Grand Parade of motorcycles as traditionally, stopped all traffic on Saturday afternoon. Also on site was the Jeep test drive experience, plus hospitality at the Jeep Lounge and the opportunity to purchase official Jeep merchandise.


Thursday 11th May saw the start of the 2017 Harley-Davidson Euro Festival, hosted in Port Grimaud, near St Tropez, France. Run until Sunday 14th May over 20,000 Harley-Davidson riders and enthusiasts came together from all over Europe – and around the world – to celebrate a passion for motorcycling, music and good times, culminating in the Grand Parade of over 2,000 bikes on Saturday afternoon.
Legendary band the Pretenders headlined a weekend of music and celebration, along with several other acts. Additional highlights included a new Dark Custom zone and the Custom Bike Show, that every year attracts entries from some of Europe’s most renowned builders.

The annual event, hosted by Harley-Davidson and the international Harley Owners Group (H.O.G.), was the first of a series of Europe-wide motorcycle celebrations that include the European H.O.G. rally in Lugano, Switzerland and European Bike Week in Faaker See, Austria. In all over 120,000 riders attended these Harley-Davidson events over the course of last summer.


And Euro Festival was the first event following the announcement of an extended and strengthened relationship between Harley-Davidson and iconic auto manufacturer Jeep. The Jeep brand will now be a key partner and official sponsor of major Harley-Davidson events and rallies throughout Europe, the Middle East and Africa.

Event visitors will be given the opportunity to experience up close – and test drive – the entire Jeep lineup, purchase official Jeep Merchandise and enjoy Jeep hospitality at the Jeep Lounge

H.O.G members can also take advantage of a limited offer with preferential rates to purchase new Jeep vehicles.


Commenting, Trevor Barton, Harley-Davidson International Consumer Experience Manager, looking forward to a thrilling Euro Festival commented before the event; “This is the first of an exciting year of events in Europe – and we’re thrilled to kick off in style in St Tropez. We have incredible live music, Guided Tours to discover the Var region, Dark Custom Zone, Jeep Test Ride and Experience, three shopping villages and some stunning motorcycles in the Custom Bike Show. Visitors can test ride a variety from the latest motorcycles, including the new Street Rod. We are looking forward to welcoming thousands of H.O.G. members and Harley-Davidson fans from all over the globe and we can’t wait for it all to start!



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